I was recently embroiled in another sad tripadvisor dispute (I say it’s good, they say it’s bad! – for those that read Italian or have the patience to cope with an auto-translate it’s here). In a nutshell, (my nutshell obviously):
It genuinely gets me fired up when people (read business owners) get so indignant and outraged about “false” tripadvisor reviews. Our company handles many tripadvisor accounts on behalf of our clients. Many more per day than any single hotel/restaurant/museum etc owner could possibly handle; we really see every single version of every single review ever written in every language, every day, every week, every month. If they put the amount of time and energy they put into completely senseless anti-review platform stances (people get mad at tripadvisor, but that’s cos they have yet notice yelp, G+ and others), into learning how to handle reviews, mine would be a happy universe. Oh and by the way, the more they complain about false reviews, the more their own accounts (not only tripadvisor but all the others) show that their own business/product/brand is seriously sub-standard, dogged by negative and bad reviews, but not false reviews. Fact. 100% of the time.
So what do we really see during our average work day?
For the most part:
For a lesser part:
Really really rarely:
People who create fake business cards pretending to be tripadvisor employees in order to gain a free meal/free night:
This charming individual made the rounds of several of our customers here in Florence, who were astute enough to phone us first before accepting. But I wonder how many great free meals and good bottles of wine this lovely chap (and his best buddy) managed to put away.
Small-fry travel websites/bloggers who attempt the same thing in return for “exposure” on their social media channels:
Let’s look past the abysmal communication by someone who didn’t even run their text through a spell checker (and that speaks volumes!), on to what they are actually proposing. Of course checking out their site, facebook page and twitter account took a few seconds and confirmed the invalidity of their scheme. Plus this account, like so many in Florence, is a fab restaurant where every single day we find mentions for them across a multitude of social media channels, all from paying customers! We turned them down on behalf of our client, nicely, and they didn’t even write back. Filthy rat bags.
Now these people in general are total scumbags. If you want to worry about someone doing the dirty or pulling a fast one, worry about these guys. It’s energy better spent!
By the way, inviting a known blogger to eat/stay for free in acceptance of whatever they write, good or bad, is a different kettle of fish, and best of all are bloggers/journalists with real clout (and klout) who do not identify themselves and pay the bill!