Social Web 2.0

Surreal conversations about TripAdvisor

22 Oct , 2013  

I love watching for great posts about TripAdvisor in my hootsuite steam. Mixed up among all the self-congratulatory blah blah blah, and the “please give us a review” blah blah blah, are some little gems. This week I found this one. My curiosity was simply to understand whether he was a TripAdvisor user trying to […]

The Florentine Newspaper

The Dan Brown Economy

4 Oct , 2013  

ECONOMY + SOCIETY The Dan Brown Economy How a book became a business BY SUZI JENKINS Take a tour through hell! It is far too tempting an opportunity to pass over: Inferno is a blockbuster book set mostly in Florence, based on Dante’s literary masterpiece and written by a popular, internationally famous author. How could there […]

Social Web 2.0

What not to do on TripAdvisor

4 Oct , 2013  

I am always banging on relentlessly about what you should be doing on review platforms, so today I though I would mix it up a bit with an example of what not to do. Whilst perusing my Hootsuite Account (with 20 tabs and 10 streams per tab I continually astound myself that I do actually […]

Social Web 2.0

Barilla Schmarilla

27 Sep , 2013  

What a lot of tosh. The entire planet has done it again – worked free of charge for a company expressing itself inadequately (probably quite accurately, but very inadequately), and everyone has done their damnedest to ensure that EVERYONE EVERYWHERE knows the name Barilla. In two months time, 99.9993% of the world’s population (100 – […]

Living the Dolce Vita

I need new school-leavers with useful skills …

23 Sep , 2013  

If I win the lottery (unlikely as I don’t buy tickets) I will open a school that will provide graduating students with useful skills that are closely connected with our 2013 life and the available jobs in growth industries instead of the 50 year-behind rubbish (singing hymns and learning all the rivers in Norway?) that is […]

Social Web 2.0

TripAdvisor prints rubbish, it’s official (but then so do I …)

19 Sep , 2013  

One sunny, whilst taking my daily constitutional in twitterland, I came across something that made me smile, thanks to @david_goddin;   I have to say that I do sometimes think of myself of the Queen of Brilliant Replies on TripAdvisor. Unfortunately I can’t show you any here, as we write brilliant replies on behalf (and […]

Living the Dolce Vita

A work-induced, end of August rant.

21 Aug , 2013  

In Florence we have collectively managed to define a new race “the tourist”. My line of work frequently brings me into contact with credible, eloquent well-educated people who often define and confirm the ethnic, linguistic, cultural, intellectual and behavioural traits of the “the tourist”. Here they are, in no particular order: They are loud. They […]

Living the Dolce Vita

August should be a month not a mentality …

31 Jul , 2013  

When I came to Florence (twenty years ago … shhhhh) August was total shut down. Not a fly flew, not bird breathed, not a person made a peep. Having recently arrived from a job in London where the standard 15 days holiday a year (which I took in pay rather than days, like many others), […]


Qualcuno che gestisce i tuoi canali di social media per conto tuo? …

20 Jun , 2013  

… pura fantasia. Ma qualcuno esperto (più di voi sicuramente!) che li gestisce insieme a voi per avere risultati concreti e positivi? Certo. Leggere l’articolo

Social Web 2.0

Quando essere efficienti crea inefficienza …

11 Jun , 2013  

Per uno dei nostri clienti (come per tanti altri) gestiamo le risposte alle recensioni su TripAdvisor. Ovvero, abbiamo delle indicazioni su come rispondere dal cliente, ma siamo anche abbastanza liberi di creare risposte ricche di contenuti ed informazioni. Chi non vorrebbe sfruttare uno spazio praticamente illimitato, con un traffico giornaliero di milioni di persone, gratuito? […]

The Florentine Newspaper

The Nonni economy – keeping Italy alive

23 May , 2013  

The nonni economy Grandparents to the rescue BY SUZI JENKINS  (ISSUE NO. 184/2013 / MAY 23, 2013) The Italian Nonni (grandparents) are a real reason that Italy is just about hanging in there. Whilst the  young and qualified are getting out of Italy as fast as they can, let’s hope the grandparents stay put for a while yet, […]

Social Web 2.0

Tripadvisor – the blind leading the blind …

18 May , 2013  

In my capacity as training, providing consultancy and hands-on management for business social media accounts here in Tuscany, Italy, over-coming the digital and social “gap” is part of my daily existence. Nearly every single company that approaches us in search of some form of assistance is critically inadeqate in terms of their ability to approach, […]