Social Web 2.0

Restaurant/hotel owners – tripadvisor false reviews are NOT your problem!

30 Sep , 2014  

Fake folks just trying to make a fast buck or 3

I was recently embroiled in another sad tripadvisor dispute (I say it’s good, they say it’s bad! – for those that read Italian or have the patience to cope with an auto-translate it’s here). In a nutshell, (my nutshell obviously): people (in Italy) are still hysterical about what they hear about false reviews (they often […]

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Living the Dolce Vita

Figiquette and the fig marauders

28 Aug , 2014  

tuscany figs

I am lucky enough to live in the countryside (that’s not the lucky bit – I am a city girl, you can take the girl out of London, but you can’t take London out of the girl) with a huge, and I mean huge, fig tree in my car park. Not only is it phyiscally […]

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Living the Dolce Vita

When I become a Florentine tourist for a day …

18 Jul , 2014  

florence firenze

Since I have moved (eight years ago now) to the Renzian backwaters beyond Pontassieve (about 19km outside Florence) I do realise that I can gain at least a little perspective of what it is like to be a tourist lobbed into Piazza del Duomo at speed. And I note that for me, being a frustrated […]

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Living the Dolce Vita

Italy – the absolute ultimate in love/hate relationships

19 Jun , 2014  

traffico italia

Schools are out. Over. Gone. Three (three???) totally ridiculous months of nothingness (this is the mother in me speaking). I hate absolutely hate it. I totally love it. Let me explain. Me. Thinking just about me for a second. School is out from the end of June until the 15th September. And believe me I […]

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Social Web 2.0

Websink, socialslowdeath, drowning by social hands …

12 Jun , 2014  

social disaster

I can’t find the word, but any of you who work in social constantly on some nice accounts with lots of interaction and visibility plus great engagement will know exactly the feeling I am trying (most inadequately) to describe. It’s that sinking/heart attack/cold sweat/mushy brain effect that happens when a very specific set of circumstances arise: You […]

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Living the Dolce Vita

And then there was the day I was a tourist in Florence …

19 May , 2014  

baptistry florence

I don’t quite know how it happened that I ended up being a fully fledged tourist in my own town (by adoption admittedly, but twenty years here gives me the right to say “home town” I think). But I did. A whole day fully immersed in the total tourist experience in Florence. And honestly, it […]

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Random

Ma io, come mi chiamo?

3 Apr , 2014  

Screenshot 2014-04-03 at 12

Suzi, Susi, Susy, Susie, Suzie, Sussi, Giusi, Giusy … Jenkins, Jenkis, Genkins, Genchins, Genchis … Rimango dell’opinione che un bravo avvocato ce lo fa a dimostrare che casa mia non è casa mia, essendo scritto il mio nome con 14 varianti nella documentazione dell’acquisto. Il concetto di “googlarsi” ha tutto un altro significato quando potenzialmente […]

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Social Web 2.0

Investire in pubblicità su facebook?

3 Apr , 2014  

Screenshot 2014-04-02 at 13

Ma anche si. Il mezzo diventa sempre meno “amico” dei profili aziendali in quanto protegge i profili personali dallo spam della comunicazione aziendale, ma comunque rimane uno strumento importante, per lo più per le aziende B2C. Leggi l’articolo

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Living the Dolce Vita

Words from the Italian school system that cause me grief

24 Mar , 2014  

school

Before we start – this is not a better then/worse than post. This is a post by a foreign national trying to come to grips with a school system that is totally alien to everything I know. I can learn how to eat, drink, play, work Italian – I can do all those things now. […]

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Social Web 2.0

Separare la commuicazione online dalla comunicazione offline? Impossibile …

21 Mar , 2014  

online offline

Due mondi molto distinti, che richiedono competenze (anche in versione out-sourcing se non sono disponibili all’interno della azienda) molto diverse. Ma l’azienda deve saperli anche unirli sotto un unico piano di comunicazione; l’unione fa la forza. Leggete l’articolo  

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Living the Dolce Vita

I can’t read …

25 Feb , 2014  

ukalphabet

… Italian writing. Actually I can’t write Italian writing either. Writing admittedly is ever more a skill of the past (I had to “write” a note the other day to someone, with a pen. It was indescribably hard. Give me a keyboard, touch screen, swype pad whatever, but I am no longer any good at […]

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